Playboy may be one of America's most iconic brands. Known for pushing the envelope, they changed the conversation about "morality" in America through their celebration of the female form (even though we all read it for the articles).
I produced several branding initiatives for Playboy's 60th anniversary:
- Special edition, Playboy A-Z (May 2014), curated by Neville Wakefield. This lexicon boasted such contributors as Juergen Teller, Marilyn Minter, Ryan McGinley, Mary Gaitskill, Camille Paglia, Richard Prince, and more.
- Playboy Marfa, concepted by Richard Phillips and Neville Wakefield. This roadside art installation in Marfa, Texas, was composed of a 40-foot tall neon Bunny sign; a 10-foot concrete plinth; and a 1972 Dodge Charger.
- Playboy Charger, designed by Richard Phillips. The customization of this 1972 Dodge Charger included both performance and aesthetic enhancements to the car, including: replacing all interiors; incorporating the Playboy logo on special gauges, wheel center caps, hand-stitched headrests, paint job (and more!); a specialized engine, and other parts to ensure car would be well-received in both the artist and automotive communities.