Bon Appétit is now known as the hipster's cooking companion, but before it's reinvention in 2011 it was better known as a reliable--if a bit old fashioned--source for culinary endeavors. 

I managed the brand's redesign and relaunch, including relocating its considerable archive from the West to East coast; executing all office renovations; and shepherding the brand as it redefined itself. From a total overhaul of the print edition and website to the creation of their innovative iPad application and product lines, I helped Bon Appétit work toward the seemingly unstoppable success it enjoys today.